Jeremy R. Sharp

Graphic Designer / Marketing Professional / Video Editor

Loveland, OH

 

WORK EXPERIENCE

 

Luxottica, Mason, OH

Email Marketing Specialist, July 2018 – Present

Facilitating email marketing campaigns for a major optical company. Clients include retailers such as LensCrafters, Pearle Vision and Sunglass Hut. Utilizing Salesforce Marketing Cloud and Oracle Responsys, I deploy targeted email campaigns to millions of subscribers. Functions also include organizing subscriber data, quality assurance testing, proofing and scheduling email delivery.

 

 

Ocean Optics, Inc. – Dunedin, FL

Senior Graphic Designer, June 2014 – April 2018

Reporting directly to the Marketing Director, I oversaw production of all creative marketing collateral. I provided creative direction, maintain brand standards, and set the tone for all marketing communications. I worked in conjunction with marketing staff in our international offices, ensuring proper brand representation across the Americas and Europe. Responsibilities included:

• Set annual plans for company video program. Shoot, edit, produce and distribute 30+ videos annually to train internal staff, support trade shows, promote products and educate customers through tutorials. Since starting the program in 2008, I produced over 250 professional videos.

• Produce high volumes of product literature, print and web advertisements, and promotional items. Worked with contractors, in-house designers and produced much content myself.

• Assisted with the recruitment, interviewing and hiring of new designers and marketing staff.

• Delivered a global monthly email newsletter in four languages to over 80,000 subscribers. Responsible for growing the audience, creating online content and distribution via Constant Contact.

• Built and maintained content on oceanoptics.com. Acted as creative lead for website team, providing visual direction and training staff in the WordPress CMS platform.

• Promoted company brand through social media and online advertising, driving visitors to the website through targeted Google AdWords campaigns.

 

Ocean Optics, Inc. – Dunedin, FL

Graphic Designer, July 2006 – June 2014

Supported all creative efforts of the Marketing department. Worked directly with the MarComm Manager and Production Artist to optimize output and grow the reach of the Ocean Optics brand. Daily responsibilities included website maintenance, product photography, product illustration and creation of infographics, direct-mail marketing, copy writing and web analytics. Achievements included:

• Implementation of a tutorial and promotional video program in 2008. Steadily increased production and distribution through YouTube, oceanoptics.com and spectroscopyTV.com. Would go on to produce hundreds of videos.

• Provided design support for 30+ annual trade shows and company events. Designed product sheets, large format graphics, video loops and 3D elements.

• Led a top down redesign of the corporate identity, designing a new logo, and establishing brand standards still in use today.

• Created the company’s first product-specific packaging system. Worked directly with vendors and the Engineering and Shipping teams to create unique boxes, inserts and graphics. This greatly improved customer experience, and minimized RMAs.

• Expanded the use of social media marketing and increased customer engagement with targeted email campaigns.

• Designed over 25 logos for Ocean Optics products.

 

GRAPHIC DESIGN & MARKETING SPECIALTIES

• Video Production, Editing and Motion Graphics

• Social Media and Email Marketing

• Package Design

• Trade Show and Event Design

• Website Design (WordPress, SEO, Basic HTML and CSS)

• Logo Design, Branding and Corporate Identity

• Copy Writing

• Photography

• Product Development and Testing

• Illustration (Traditional and Digital)

 

SOFTWARE EXPERTISE

• Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Premier, DreamWeaver, Acrobat and Comp)

• Final Cut Pro

• Camtasia Studio

• Microsoft Office 365

• Proficient in MacIntosh OS X Environment

 

FREELANCE EXPERIENCE

Graphic Design, 2017 – Present
MEAN Beard Co. • Batavia, OH

Designed new labels for line of men’s grooming products, as well as printed promotional collateral including business cards, trade show signage, product brochure and wholesale lookbook.

Website Design, 2016 – 2017
Access Optics, Inc. • Broken Arrow, OK

Redesign of client website for improved user experience, mobile-responsive navigation, SEO and best overall design practices. Worked with a technical writer to improve readability.

Website Design, 2016 – 2017
Fluorometrics Instruments, LLC • Tarpon Springs, FL

Redesign of client website to include new products and navigational structure. Website required SEO improvement, and WP training was provided to the client to perform future edits.

Website Design, 2015 – August, 2017
Shadow Caster • Dunedin, FL

Rescue an infected website, remove malware and update restore order to the universe. I consulted the client on the development of a new website, improving their overall user experience.

Illustration + Graphic Design, 2012 – 2014
Elite Design + Displays • Oldsmar, FL Creative lead building imaginative environments for a dentist office, caring for children ages 2-14. Created roughly 20 original characters in a forest setting, printed on vinyl wall graphics, and my concept art was used for 3D foam characters and structures.

Illustration + Graphic Design, 2007 – 2008
Greenlight Collectibles • Indianapolis, IN

Illustrated new and classic Corvettes for 1/64th die-cast model packaging, trading cards and POP displays. High-quality renderings were produced according to technical specifications provided by the Production Manager.

 

VOLUNTEERISM & NON-PROFIT MARKETING

Movember Foundation

Cincinnati Network Administrator / Volunteer, 2011 – Present

Originally, acting as a volunteer “Mo Bro,” I used the powers of design and marketing to found a city-wide network to help change the face of men’s health. I organized the efforts of over 100 volunteers in a citywide fundraising effort, that has raised more than $40,000 to date.

• Plan, promote and host fundraising events such as concerts, wellness fairs, sports tournaments and art exhibits.

• Design apparel, posters and promotional materials for events.Maintain movembercincy.com and social media accounts

• Act as PR Director, writing and distributing press releases to area print publications, television and radio stations. Participate in television and radio interviews promoting Movember.

Cincinnati Beard Barons

MarComm Officer, March 2014 – Present

The Cincinnati Beard Barons are diverse club of hardworking men and women that attempt to do good for the Cincinnati area. As a club officer, I promote our brand, and message of community and fellowship through the power of facial hair.

• Designed and manage beardbarons.com and social media.

• Plan, promote and host fundraising events to benefit Cincinnati- area charities.

• Volunteer time in our community. Travel to regional events and national events driven by charity and facial hair.

• Cultivate and maintain relationships with our sponsors

 

EDUCATION

Ringling College of Art and Design Sarasota, FL Bachelor of Fine Arts Degree Graphic and Interactive Communications Class of 2006 Art Academy of Cincinnati Cincinnati, OH Foundation and Illustration Studies 2000 – 2001

 

CONTACT ME

334 Miami Valley Dr. Loveland, OH 45140

941-914-0762

sharpartscincy@gmail.com

LinkedIn

sharparts.net/jeremy